Give your customers a reason to get charged up.

Arcadia is working with electric vehicle manufacturers to eliminate one of the biggest obstacles to EV ownership: a charging experience that is confusing and leaves too many customers overpaying. We help you make charging simple, transparent, and worth getting amped up over.


EV owners are often frustrated by nebulous home-charging experiences that leave them overpaying. Charging feels like a black box with no way for customers to understand the true impact, on their wallets or on the environment. No one has the answers and it all feels arbitrary and costly.


Using Arc, EV manufacturers, innovators, and developers can build charging experiences that utilize advanced data analytics to calculate exact at-home EV charging costs, automate the most efficient and cleanest charging schedules, and optimize rate plans, improving both the transparency and cost-effectiveness of the home charging experience.

Did you know?

The average EV owner in California overspends on charging by approximately $4,300 over five years.

*Calculated as average price difference between smart charging on cheapest rate vs. basic charging on default rate across 115 homes with EVs in CA.

Key benefits

  • Help your customers save money
  • Elevate the EV ownership experience
  • Differentiate your product offering 
  • Give customers a way to add clean energy to the grid with every charge

How It Works

  • Step 1
    Clarify the cost

    Using our APIs, generate a clear picture of your customer’s actual charging costs.

  • Step 2
    Optimize the charge

    Taking a deeper dive into the data with Spark, begin making specific charging recommendations or even automate charging to occur only when energy is the cheapest and cleanest.

  • Step 3
    Keep it clean

    With Source, connect your customers to clean energy like local solar farms so their EV charging helps add more renewable energy to the grid. 

in Action

Case Study

The electric vehicle home charging experience can raise a lot of questions for new EV drivers — when is the best time of day to charge? How much will it cost? Years of pulling up to a gas station and seeing a price per gallon listed have conditioned drivers to expect predictable fuel purchases. But the cost of home charging is a black box. That's why Ford uses Genability’s Signal API to access the world’s most comprehensive utility price database and enable new features that help their drivers save money on home charging.

Read the case

Genability solved an important problem for us. As EV adoption accelerated, we needed a scalable solution that provides accurate data of utility rates across the US and Canada. The Signal API service enables us to help our customers charge their EV at the most cost-efficient times, reinforcing one of the value propositions of EV ownership.

EV-Grid Services, Ford
  • Read the White Paper:
    How automakers can accelerate EV adoption

Experience Arcadia for yourself.